A strong call to action (CTA) is essential for driving conversions and achieving marketing goals. It’s a key piece of copy that tells the audience the next step you want them to take in the customer journey.
Well-crafted CTAs capitalize on potential leads and sales by capturing attention and motivating people to take a desired action across various platforms, including websites, emails, social media posts, and print advertisements.
Weak CTAs lack substance and fail to motivate action. A strong CTA is clear, specific, and offers a compelling value proposition to the audience.
Bonus points are awarded for adding a sense of urgency to CTAs, as it encourages immediate action when readers are engaged with your marketing message.
Below are examples of weak calls to action that should be avoided in your copy.
Weak CTAs:
- Get Started
- Learn More
- See Details
- Click Here
- Download
- Contact
- Sign Up
- Order
- Buy
These CTAs are vague, lack a value proposition, and do not create a sense of urgency in the reader. CTAs like this will get some type of user interaction but they’re often skipped over or ignored because they do not command attention.
Now, let’s look at some strong calls to action that are written in a way that encourage the audience to take a specific action.
Strong CTAs:
- Buy the Course
- Start Your Free Trial
- Download the Guide
- Book a Call
- Set Up Your Appointment
- Join Our Newsletter
- Contact Us for a Free Consultation
- Dial 515-777-1234 for Assistance
- Scan the QR Code to Unlock Your Prize
- Submit Your Resume for Review
- Go to website.com and Click the Subscribe Button
- Act Now: Only 10 Spots Left
- Limited Time Offer: Save 20% Today
- Claim Your Bonus: Expires on 11/5/25
- Offer Ends Tonight: Call Now (515-777-1234)
- Order by 12 p.m. to Get Same-Day Shipping
These CTAs are highly effective because they provide clear instructions, highlight specific benefits, and, where applicable, create a sense of urgency or scarcity to persuade the audience to take the next step.
When creating your calls to action, remember that they are the driving force behind conversions. Strong CTAs are essential to guide your audience towards desired actions after being exposed to your marketing message.
By using clear, concise language and highlighting the benefits of taking action in your CTAs, you can significantly increase engagement and drive results.