Stephen Hockman

Resume

Founder and Lead SEO Strategist

SEO Chatter
Staunton, VA
2021 – present

  • Lead and execute all SEO campaigns using on-page and off-page strategies.
  • Perform keyword research to determine the best keywords to target for SEO campaigns.
  • Conduct competitive analysis using Semrush, Ahrefs, SE Ranking, and Mangools to identify content gaps, areas for on-site SEO improvements, and link building opportunities.
  • Write and optimize content to satisfy the user experience and meet on-page SEO standards for title tags, meta descriptions, headings, body copy, image alt text, URLs, and internal links.
  • Adjust copywriting styles to meet the target audience.
  • Collaborate with freelance content writers to ensure they produce high-quality, SEO-friendly content that resonates with target audiences.
  • Ensure all content satisfies Google’s E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness).
  • Use Grammarly to ensure writing is mistake-free from spelling, grammar, and punctuation.
  • Manage all website content through WordPress.
  • Analyze user metrics in Google Analytics and other analytics tools to assess the performance of SEO strategies, email campaigns, and social media marketing strategies.
  • Use Google Search Console and Screaming Frog SEO Spider to monitor technical SEO issues, crawling errors, and page experience metrics.
  • Refresh content on a routine basis to improve keyword rankings and traffic.
  • Stay up to date on the latest Google algorithm updates and industry best practices.
  • Create all graphics for website content and social media postings using Photoshop and Canva.
  • Created and sold several SEO training products, including a keyword research course, on-page SEO course, content creation course, and affiliate review templates that earned more than $100,000 in sales in one year.
  • Created email campaigns in ConvertKit and tracked open rates, click-through rates, and conversions to make data-driven decisions.
  • Set up all aspects of digital marketing sales funnels to promote products with content marketing, landing pages, lead magnets, tripwires, nurturing sequences, and email automation.
  • Help others improve their digital marketing strategies through consulting, hosting mastermind groups, and appearing as a guest on industry-related video shows and podcasts to share knowledge about SEO, content writing, conversion rate optimization, and monetization strategies.

Owner

Blue House Brands, LLC
Staunton, VA
2005 – present

  • Established an LLC as the holding company for new website projects and online businesses.
  • Operated multiple websites focused on affiliate marketing and informational content.
  • Wrote all content with a user-centered focus to help visitors select the right products for their needs.
  • Utilized SEO techniques to rank at the top of Google for the most profitable keywords.
  • Earned more than $500,000 in affiliate commissions two years in a row.
  • Took a website from 0 to 200,000 monthly organic visitors from Google within two years.

Digital Marketing Director

Bridgewater College, Bridgewater, VA
2017 – 2019

  • Led digital marketing strategies across multiple departments to effectively fulfill marketing, fundraising, and recruitment objectives using the College’s website, video, and social media channels.
  • Ensured all website content adhered to SEO industry standards.
  • Used Google Analytics to measure website performance to drive content marketing decisions.
  • Tracked social media engagement metrics on all platforms to guide social marketing strategies.
  • Managed a digital marketing assistant.

Web Manager

Bridgewater College
Bridgewater, VA
2010 – 2017

  • Created and managed written, graphic, and video content for the College’s external and internal websites and social media channels.
  • Maintained website content for all College departments using Joomla and WordPress content management systems, HTML, CSS, and third-party extensions.
  • Developed email newsletter templates for internal and external communications.
  • Produced and maintained all content for the College’s social media channels, including Facebook, Twitter, YouTube, and Instagram.
  • Produced, recorded, directed, and edited all College marketing, fundraising, and recruitment videos using Adobe Premiere, After Effects, and Photoshop.
  • Worked with an outside firm to redesign the College’s website to meet modern UI/UX best practices.
  • Managed digital marketing interns.

Creative Media Specialist

American Association of Airport Executives
Alexandria, VA
2005 – 2010

  • Established the vision and direction for internal and external marketing and training videos.
  • Edited videos and created motion graphics using Avid Media Composer and Adobe After Effects.
  • Directed and produced a weekly news show that aired on local cable TV and as a podcast.
  • Maintained and updated all marketing and training web pages using HTML and CSS.

Production Assistant

Telemedia Productions, Inc.
Harrisonburg, VA
2004 – 2005

  • Assisted in all aspects of video production and editing.